Affiliate marketing je reklamný model, v ktorom spoločnosť kompenzuje tretie strany – Affiliates za generovanie návštevnosti alebo privedenie zákazníka k produktom a službám spoločnosti, zvyčajne formou affiliate linkov. Affiliates sú takto motivovaní províziou z predaja ktorú obdržia v prípade, že zákazník ktorého priviedli napríklad do e-shopu nakúpi daný produkt alebo službu.
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